LOUISVILLE, Sept. 1, 2000 — The company known as the “Polyethylene Pipe People” has announced that a new visual identity will be employed in all communications and operations. The identity is led by a new logo that replaces the former logo of over twenty years.

“The new ISCO logo is more representative of where we are as a company,” said Jimmy Kirchdorfer, Jr., President of ISCO Industries, LLC. “This new logo is more cutting edge and professional, just like ISCO.”

“We wanted to represent ISCO more accurately than the old logo could,” remarked Jason Langdon, an Art Director with the Cincinnati office of Eviciti, an Indiannapolis-based professional services partner. “Innovative and environmentally conscious. Established and reliable. Capable and knowledgeable. This is the ISCO that we’ve come to know through the years. We want people to understand who they are immediately.”

The new visual identity will be implemented across all of ISCO’s operations, including stationery, trucks, website and CD-ROM communications.

For more information, call ISCO at (800) 345-ISCO, or locate your regional sales representative.